What is core?

"CORE" The word was thrown at me while in a heated discussion with another retailer in the city...I sensed alot of uncertainty when he was using the term, so I asked him straight out, WHAT IS DO YOU MEAN BY CORE? he had no answer for me.

So I ask you, what is core?

Is it someone who just cares about the money he makes from the industry?

Is it someone who sits back and does nothing for his customers or the scene?

Is it someone who is so out of touch with what he sells that he just pushes what he wants to sell to someone rather than what that person wants?

Is it someone that wants to bring something new and different breath of life to the most important person...YOU!

Is it someone that does not do any of the sports that he promotes...scratch that..SELLS in their store?

Is it someone that got lucky on when they entered the industry and has always sucked the life out of it?

Is it someone who doesn't pay attention on the direction of the industry, or doesn't know the direction at all?

Is it someone that worries what every one else is doing around them and not paying any mind to what is happening to their own business?

Or is it those that Keeps their ears to the streets, hustling hard to help the scene grow, and strive to be the driving force of everything that is UNIQUE and legitimate?

Those that are their own customer?

Those that listen to everyone's suggestions with an open mind?

Those that CARE what happens to the up and coming Athletes

Those that GIVE BACK to what was GIVEN to them!

Those that have their doors open to anyone who wants to be apart of something bigger, something more than "come in, buy something, get out!"

PEOPLE THAT BELIEVE IN FAMILY?

SO MY QUESTION TO YOU IS : WHO AND WHAT IS CORE?

WE'RE NOT ANONYMOUS... WE'RE THE SWITCHBOARD!!!